Industries · B2B
AI SDR & reception for B2B teams
Two engines for B2B growth: an AI receptionist that answers and qualifies every inbound call, and an AI SDR that runs personalised outreach and books discovery calls straight onto your reps’ calendars.
Apex receptionist · live
LIVE CALL
00:38
Inbound · qualified lead
“You’re booked with Sarah on Thursday at 11am, I’ve sent the calendar invite over.”
● BOOKED · SYNCED TO CRM
(01) The problem
Slow follow-up quietly kills B2B pipeline.
Inbound leads go cold in minutes and outbound takes endless rep hours. Either way, qualified meetings slip through the gaps.
(02) What we do
Built for b2b.
- Qualifies inbound calls and enquiries in seconds
- Runs personalised cold outreach at scale
- Books discovery calls onto the right rep’s calendar
- Nurtures non-responders with multi-touch follow-up
- Enriches and logs every contact in your CRM
- Answers and routes your main business line professionally
Apex receptionist · live
LIVE CALL
00:38
Inbound · qualified lead
“You’re booked with Sarah on Thursday at 11am, I’ve sent the calendar invite over.”
● BOOKED · SYNCED TO CRM
(03) Features
Everything handled, on-brand.
Speed-to-lead
Inbound leads called and qualified within seconds, day or night.
Outbound at scale
Personalised, compliant outreach that books meetings, not just opens.
Appointment setting
Confirmed discovery calls dropped straight onto rep calendars.
Professional reception
Your main line answered and routed to the right person or team.
(04) Connects to
Works with your systems.
<8s
Pickup
24/7
Cover
+41%
Booked
FAQ Common questions
Questions, answered.
Is this a receptionist or an SDR?+
Both. B2B teams typically run the AI receptionist on inbound and the AI SDR on outbound, together they cover the whole top of funnel.
How do you keep outreach compliant?+
We follow UK GDPR and PECR rules for B2B outreach, warm domains properly, and respect opt-outs, with deliverability actively managed.
Will it integrate with our CRM?+
Yes, Apex CRM natively and most major CRMs, with contacts enriched and logged automatically.
Can it book onto specific reps’ calendars?+
Yes, using your routing rules so each qualified meeting lands with the right person.
What does it cost?+
B2B setups are usually a custom retainer. Book a demo for a tailored quote.
More leads. Better clients. Less chaos.
Fill your reps’ calendars with qualified calls.
Hear your own AI receptionist take a call in a 20-minute demo.